Rent-A-Car - Australia Free Case Study Sample by Expert

10.0 Marketing Budget: Question: Clarify the promoting plan for Enterprise Rent-A-Car Australia? Answer: 1.0 Introduction: Lease A-Car is a UKs vehicle rental organization. This organization offers vehicle on lease for business and private purposes. The organization needs to make a showcasing plan for its new business set up in Brisbane, Queensland. The promoting spending plan of the organization is $500,000 Australian. The showcasing plan will be made subsequent to making the present circumstance investigation, swot examination, division, target advertise examination followed by recommending promoting procedures, activity plan, advertising spending plan, controls and possibilities. 1.1 Aim: The point of the investigation is to brief discerning for the promoting plan. That is Rent-A-Car needed to begin its business foundation in Brisbane, Queensland. In this way the organization needed to detail a field-tested strategy through which it can effectively enter Australian market and get the ideal business returns. 1.2 Scope: The Scope of the examination is to look into through different ideas like Swot Analysis, Current circumstance investigation and different strategies to detail a most proper advertising plan for the organization. Along these lines the organization needs to start its business activity in Brisbane, Queensland by dealing with the different inner and outside elements that may influence the business activity. 1.3 Company Background: Lease A-Car is a notable U.K Multinational organization that offers benefits in going through leased vehicles for individual and business use. Jack Taylor established the organization in year 1957. The organization at present is working in 370 areas all through the United Kingdom. It is offering administration to almost 90% of the inhabitants with accessibility inside 10 miles. The organization has its activities in seven nations in a decentralized administration strategy. Subsequently endeavors are made administrators at various areas according to the client prerequisites and solace so as to accomplish consumer loyalty and significant yields from the business. The organization has 8,200 rental workplaces in almost seven nations around the globe. This incorporates U.S.A, Canada, Ireland, Germany, France and Spain. 2.0 Current Situation Analysis: Current circumstance investigation is really the basic audit of the entire business framework both inside and outer. This is made while the detailing of the advertising plan with the goal that the fundamental factors and highlights that may influence the business work in the later stage. The present circumstance examination of Brisbane, Queensland in Australia has been done as underneath. 2.1 Internal Analysis: The interior investigation of the organization incorporates the examination of the business activity and condition that the organization has command over. This incorporates the statement of purpose, asset assignment and foundation of business connections. Statement of purpose: The statement of purpose of Rent-A-Car is to give its clients the best help in voyaging. The proverb of the organization is Take care of our clients and representatives and benefits will deal with themselves. Along these lines the organization needs to accomplish consumer loyalty through its business tasks. For this reason the organization has been following a decentralized technique for the board through which the chiefs in various territories settles on choice according to the client necessities and requests with a rationale to give more solace and accomplish fulfillment for the client. Assets: The organization has conveyed its vehicle on rents on different areas at place where it has it business tasks. At present the organization has its workplaces in 8,200 areas in seven nations. The principle rationale is to give fast and agreeable vehicle office to the clients through leased vehicles. Likewise the organization has prepared its workers including the floor administrators and directors in the workplaces with the end goal that they are required to meet the client prerequisites and fulfillment. Along these lines a decentralized technique for the executives is followed so the speedy choice and reaction can be accomplished so as to give clients quick help and care during the voyaging experience(McKinney, Yoon, Zahedi, 2002). Offering: The organization brings to the table the happy with venturing out understanding to its clients who lease a vehicle for individual or business purposes. The organization maxim is to accomplish fulfillment for clients in a need. These way endeavors are made to make the voyaging experience progressively agreeable and critical to bring back the client for next assistance. Business connections: The organization has created business associations with the chauffers at different areas who work entire heartedly towards accomplishment of organization objectives. Thusly a proper compensation and advantage plan alongside the code of rules and guidelines are required to be followed to accomplish consumer loyalty and solace during travel(Patrick, Burkhart, Suzanne, 1993). 2.2 External Analysis: The outer examination incorporates every one of those components that influence the business tasks and presence however are not under direct control of the administration. Along these lines these components impact the business from multiple points of view. The outside variables incorporates the followings. Innovative patterns: The innovative pattern has been changing in Brisbane, Queensland. In the current day, the client has boundless wants for getting administrations. Because of this explanation, different other vehicle leasing organizations has been offering different mechanical moves up to their leased vehicles. Radio cabs comprising of Radio FM channels to engage the client during movement has been utilized as innovative progression in the leased vehicle voyaging experience. In addition utilization of portable applications for booking a vehicle on lease has been offered by different organizations with the goal that the clients can be encouraged at a bit of a catch. The nearness of perfumed condition, cell phone office and different highlights has been added to draw in and intrigue the current day customers(Priem Butler, 2001). Monetary patterns: At present the world is confronting monetary log jam as is entire Australia. Since the initiation of 2008, the worldwide log jam has influenced different organizations. Anyway the making a trip to workplaces and different reasons has not changed. In any case, the pattern of utilizing taxis has been falling. This is because of the explanation that the individuals are attempting to set aside cash by utilizing the more monetary and savvy transport medium, for example, transport, cable car, trains and so on. Along these lines the ongoing monetary lull has antagonistically influenced the matter of leasing a vehicle. Political/Legal components: The political and lawful components are completely gone along according to the Australian laws by Rent-A-Car Company. This is on the grounds that the organization keeps best expectations that don't just consent to Australia, yet in addition the European norms which are among the top dependable assets to guarantee use of reasonable and lawful business around the globe. The ideological groups in Brisbane, Queensland additionally offer reasonable enough alternatives to create business and offer its open with the world class facilities(Samli, 1995). Socio-social components: The socio-social components incorporate the client tastes, readiness, late patterns and so forth. The socio-social condition in Brisbane, Queensland is ideal for the foundation and improvement of leasing vehicle business. This is a direct result of the explanation that the individuals in these regions need to travel significant distances for moving to workplaces. Additionally it is a normal component of utilizing leased vehicle for movement for individual reasons here. Along these lines the socio-social factors around there are very great. Regular habitat: The regular habitat in the Brisbane, Queensland is good for the business. The deluge, sun heat and different variables has brought about client pattern moving towards utilization of leased vehicles to defend their skin from the harm from such common exercises. Along these lines the common habitat additionally bolsters the leased vehicle business in the district. 2.3 Market Analysis: Market examination is really a technique for deciding the appeal of the business conditions in the present and assessed future. Thusly the market pattern, serious circumstance, client needs and different angles that influences the business are totally dissected. The market examination for Brisbane, Queensland is finished with a rationale to make sense of the market allure as far as business foundation. Market patterns: The market drifts in Brisbane, Queensland remember utilization of roomy and alluring hues vehicles for lease. The clients hence want to lease an increasingly open vehicle with the goal that they have a progressively agreeable excursion. In addition they might want to convey their things in progressively open vehicles. Female clients like to choose the appealing shading vehicles for lease. Anyway the present of the different other settled vehicle leasing administrations can end up being a genuine danger to the business which as of now follows the market pattern and make changes according to the requirements(Young, Dermody, Taylor, 2004). Serious circumstance examination: The serious circumstance examination helps in looking at the promoting arrangements of various organizations that offer comparable administrations. Additionally the ongoing pattern of offering substantial limits and forceful notices are among the key contenders inclines that are influencing the leasing vehicle business in the zone. The increasing expense of promotion has additionally been truly influencing the benefit of the business. The information identified with the expanding rates for promotions can be shown as beneath. Figure 1: In the wake of experiencing the above promoting rates we can without much of a stretch watch the rising cost of ad in Radio FM, Google, Direct sends and even website architectures. Along these lines a significant level of rivalry where the ideal rivalry like condition exist in the nation with number of vehicle leasing office suppliers making interest in ads. Anyway Rent-A-Car has an upper hand of being an accomplished firm with an European standard that is f

Module 4 Essay Example | Topics and Well Written Essays - 750 words

Module 4 - Essay Example The principle issue of the case is the whereby the Vice President of Human Resources is offered with the duty of thinking of a brand name for the organization. Jamie Ricard who is the VP of Human Resources chooses to move toward The VP of Marketing who is Rita Lansing for a thought. The VP additionally moves toward the CEO of the association however they don't support her. The VP ought to have counseled the workers of the association. The VP would have counseled other VP or different authorities who have the situation as her for a feeling. At long last, the VP would have counseled individuals who have concocted brand names for their organizations. By counseling the representatives she would have increased some understanding in to the issue. On the off chance that ought to have counseled her partners in other wellbeing establishments, they would have offered her an answer. Counseling somebody who have encountered would have helped Jamie since she would have been guided as far as possible. The case is about Suburban Health Center. The case rotates around three individuals in the wellbeing community. These are chief of the wellbeing office Helen Lawson, one medical caretaker Dorothy Wilson, and Dr Morgan. The fundamental issue is the Dr. Morgan needs Dorothy, the medical attendant to be terminated by Helen. Morgan guaranteed that Dorothy was a feeble communicator. Helen choose to audit the work force document of Helen, She additionally chose to meet Lila Moran who was the previous manager for prompt, and she likewise chose to keep up a record about Wilson. By looking into her time sheets, she would have perceived how she invests her energy, By evaluating her report, she would have settled on a decent choice, by looking for help, she would have known whether the cases were valid or

How to Strategically Analyze a Cover Letter

How to Strategically Analyze a Cover Letter There is a wide variety of information available to job seekers regarding how to write the best cover letter. However, many of these informative guides will contradict each other. For example, one guide suggests that every cover letter should be closed with an actionable paragraph in which the candidate must demonstrate an intent to follow up on the application. Other guides suggest that this is to be avoided at all costs.Whichever guide a candidate chooses to follow, a good cover letter can express valuable information about a potential candidate. A cover letter can provide insight into the candidates personality. It is also a demonstration of several skills including communication, writing, organization and the ability to correctly follow directions.There are many free resources both online and in the community to learn how to write a good cover letter. If it is immediately obvious that a candidate has chosen not to dedicate time and care to their cover letter, a hiring manager sho uld not devote their resume much attention. Those candidates who recognize the value of a good cover letter show demonstrable skill and prove that they take the job hunting process seriously. © Shutterstock.com | YurlickThe following article is a guide to strategically analyzing a cover letter. We will explore 1) the CV  format, 2) analytical reading, 3) comparing cover letter to the resume, and 4) asking some questions. While this guide is aimed at recruiters and hiring managers, job hunters can also take away valuable information about how potential employers read their cover letters and resumes.FORMAT OF THE COVER LETTERThe format of a cover letter is the first thing that you should check before you begin to analyze the text of the letter. Before you read the cover letter, look at the presentation of the letter itself. The font should be well chosen, and there should be multiple paragraphs. From the first glance, it should be immediately obvious that the candidate took time and care in writing their letter. A good format should include the following characteristics:Easy to ReadThe characteristics of an easy to read cover letter include more than well-worded text. The choice of the font should be both professional and easy to read. There is a rule about choosing an accessible font in almost every How to Write a Cover Letter Guide. A good candidate will understand that hiring managers have to read dozens of cover letters for each open position. They should be considerate and follow the rule of choosing a font like Verdana or Times New Roman when writing their cover letters and resumes. This consideration will demonstrate the ability to follow rules and professionalism.The layout of the cover letter is also important. This is a hiring managers first chance to judge the writing skills of the applicant. Applicants who write using a proper letter layout will immediately prove their writing skills. Hiring managers should also look for short, well-defined paragraphs.The candidates who choose to take extra time in formatting their cover letters through custom templates should be given extra consideration. If the attention to detail in the prose is as str ong as it is in the formatting, the cover letter will be an excellent resource for a hiring manager.Look for a strong beginning and a strong closing sentence. This will demonstrate to the employer that the candidate has written a letter specifically for this job. It will also demonstrate effective communication skills. Opening paragraphs are particularly controversial subjects in many cover letter writing guides. Some guides will suggest that candidates open their letter with obvious information while other guides say that they should avoid it at all costs. Whichever method a candidate chooses to use, judge them for the information they provide rather than the style guide they have chosen.ShortA cover letter should be short. It should amplify the resume in prose form. A cover letter is also designed to be descriptive. It should cover both the job seekers intentions as well provide an illustration to the resume. A cover letter can provide descriptions and examples of previous work, b ut it should not provide large amounts of unnecessary details. A cover letter should also be concise and should not take up more than one page. Be wary of cover letters that contain an endless flow of vague information that does not relate to the job posting. Even if the prose is well written, huge amounts of information is bad form for a cover letter.Error-FreeA cover letter is a short document, and it should be error-free. It does not take a long time to check your work when you are only writing a few hundreds of words. Thus, major grammar and punctuation mistakes should be avoided.There should be no spelling mistakes in a cover letter. If the cover letter is word processed, there are enough reference and reviewing functions to provide spelling guidance. All spelling mistakes demonstrate sloppy work in a short document like a cover letter.Spelling and grammar are a difficult call to make when the letter is written by a person whose first language is not English. If the resume sugg ests that the candidate previously lived and worked in another country, you can be more generous because some people are better at speaking than they are at writing. However, regardless of their native language, multiple major spelling errors should taken into account.ANALYTICAL READINGAfter you have completed an initial check of the format of the cover letter, you can begin reading it to examine the information. While you are reading the letter, you should be thinking about the efficacy of the information that is being provided. You should consider whether the writer is using appropriate business language or if they are using a casual tone. You should also consider whether or not the information is clear and relevant to the job posting. Consider asking the following questions while you are strategically reading the cover letter:Why is the candidate applying?The main purpose of the cover letter is to demonstrate the candidates intentions in applying for the job. This intention is di fferent from statements about why they would be suited for a role. A candidates motivation in applying for a job will demonstrate professional intention and personal character. If a candidate says that they are applying for this job to further their career in the field, this demonstrates a desire to improve their skills and progress their career. The motivation for applying for a job is especially important if the candidate is changing careers. You should look for a brief reason as to why they have decided to move from one field to another. The reasons may be economic, but they may also be personal.How does the candidate fit the role?The candidate should include a brief statement about how they fit the role that they are applying for. By including this statement, they will have demonstrated that they have read the job posting in its entirety. This statement will demonstrate an understanding of both the job requirements as well as the desired personal characteristics.The cover letter should state at least two of the candidates major qualifications for the role. The qualifications should ideally be supported by specific examples of these abilities or characteristics. The major qualifications should also be relevant to the required skills of the role.The cover letter should not be identical to the resume. A cover letter is not another space to list a candidates full employment history. It should instead provide the highlights of the resume and include information that is not found in the resume, such as the statement of intent or skills. A great cover letter will provide specific examples of skills held by the candidate.Do they provide specific examples?A great cover letter will provide a few specific examples that highlight skills or experiences listed on the resume. The best way for a candidate to do this is to tell a story. This is because a candidates experience should be demonstrable, and the narrative form is the best way to convey this kind of experience.T hese examples should also be specific to the job requirements. The cover letter is not the place for a candidate to tell you about their distinct interest in psychology if the role has nothing to with the skills required by psychology. If the job posting requires someone who is highly skilled in problem solving, a candidate should answer with a few intriguing sentences about a specific problem they recently solved.Be aware of any weak or irrelevant examples in the cover letter. This may mean that the candidate has very little experience to draw on. Providing general examples may also be an indication that the candidate has submitted a standard cover letter rather than writing a letter for the position that they are applying for.COMPARING COVER LETTER TO THE RESUMEAfter you have analyzed the cover letter, you should compare it to the resume. The cover letter should make the person described in the resume stand off the page. A good cover letter will shine light on a resume, and it may also call into question certain parts of the resume. A thorough analysis is required to get a fuller picture of the candidate and their capabilities.Look for ExplanationsA candidate may use the cover letter as a means of explaining gaps in employment or strange changes in position. A comparison of the letter and the resume would ideally make the situation clear. Be careful when reading convoluted explanations that do not provide any insight in the situation. The explanations should be clear and concise. It should be specific and not general. Explanations that provide more confusion than they do insight often mean that the candidate is trying to conceal something. It may also mean that they are not skilled communicators. Either way, these qualities are usually undesirable in a potential employee.When you are reading cover letters, it is important to distinguish between useful explanations and excuses. Some people use their cover letter to disarm their resume rather than supplement i t. Using excuses in a cover letter or any part of the job application process often demonstrates a failure to take responsibility for themselves. This is another undesirable quality for an employee.Check FactsThe skills that a candidate reports in their cover letter should be reflected in the resume. If the candidate reports having skills in their cover letter that do not appear in the roles they list on their resume, there may be cause for concern. While the candidate may have the skills that they list, they probably were not able to practice them if they cannot list a relevant role in their resume.You should also consider facts from any stories or anecdotes in the cover letter. If they list specific dates or periods in their life, compare this to the resume to make sure that it checks out. Storytelling is difficult for many people, and there is some tendency just to make something up when they are writing a cover letter. It is best practice to try to evaluate the reliability of th e information a candidate provides in their cover letter.Reevaluate the Cover LetterAfter you have read the resume, go back to the cover letter and re-evaluate it. After having read both documents, you should begin to see a clearer picture of the candidate. This will prepare you to make a decision about whether or not you should proceed to the next stage of the process: the interview.ASK QUESTIONSAfter you have reviewed the cover letter and the resume, think about what you have learned about this employee from their application. There are several questions that you should ask yourself as you reflect on the efficacy of the cover letter. By thinking through the following questions, you will have a clearer idea of whether or not you want to move the candidate forward in the selection process.Does the candidate explain inconsistencies?You need to distinguish between explanations and excuses in many cover letters. Ask yourself if you are interested in a candidate who makes excuses rather than learning from their mistakes. As a hiring manager, you will rarely find a perfect candidate, and this is perfectly normal. You should be prepared to be forgiving in some areas for the right candidate. However, you should not tolerate blatant lies in job applications.Does the cover letter let you know more about the individual candidate?The cover letter is designed to highlight the most important and interesting traits that the candidate has to offer. You should read the cover letter and feel as though you understand the person behind the resume better than you did before. However, a cover letter should not be written in essay form. The cover letter should be an informative piece of prose consisting of concise detail. It should not be an elaborate narrative full of information that was not required.Is it just a regurgitation of the job posting?You should read the cover letter to learn about the candidates personality. The cover letter should be a reflection of the candidate rat her than a rewrite of the original job posting. Be wary of any letters that show little to no originality or individuality. While it is important for candidates to be able to follow directions, it is equally important for a potential employee to be able to think for themselves.Is the information relevant?The cover letter should provide insightful and relevant information. Important information should stand off the page, and you should not have to hunt for meaning. Providing relevant information demonstrates careful consideration for the hiring manager and the position. It also expresses the ability to follow directions which is an important asset for potential employees in all fields.What do you know about the candidate?Think about what you have learned from the candidate. The information discernable through the cover letter is not only the blatant information that the candidate provides. You can learn about how they express themselves. You may also learn about their writing skills and their commitment to detail. Good communication is one of the most valuable assets in business, and you should take this into consideration when you are analyzing a cover letter.The cover letter is a powerful tool for both applicants and recruiters. It allows the candidate to express themselves in a way that a traditional resume does not allow. It also allows recruiters to get to know candidates in a more personal way. By evaluating the cover letter alongside the resume, hiring managers can spot both the strengths and weaknesses of a potential employee. A strong cover letter is usually a good sign that a candidate should move forward into the next phase of the recruiting process.

The Odyssey And The Apology - 1743 Words

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Why Learning Is The Core Of The Education System - 1730 Words

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Personal Story Free Essays

Daniel Roomer PDP. 7 â€Å"Every man and woman is born into the world to do something unique and something distinctive and if he or she does not do it, It will never be done. † Benjamin E Mays. We will write a custom essay sample on Personal Story or any similar topic only for you Order Now This is the essence of this whole story. The understanding of such a philosophy eluded me as did it many people of my age at the time; some are not introduced to this concept until they are far into their adulthood. I had been born and raised Into a Christian household with no real father figure for most of my life, although I saw him frequently he was never around enough to really raise me maybe a few bits and pieces of advice and teachings. The real parenting came from my sister mother and grandmother. My mother had a lot of work to do considering she was a lone parent of two and had my Grandmother come live with us from Nicaragua (Central America) a few years prior to my birth and could barely pronounce â€Å"hello†. Because of my mother’s long work hours I didn’t see her much and the Job of a nurturing loving mother really fell upon my Grandma. Now this doesn’t mean my mom didn’t love me or TLD show It she Just wasn’t as present as my grandmother was because my grandma didn’t work and took care of me all day. For thirteen years f my life I was shown love and care by this Incredible woman. Like I said before I grew up in a Christian house hold and my grandmother, mother and sister all had a pretty good understanding and very inclined spirituality so they took it upon themselves to teach me who God was and why he was important and so Important to our everyday lives. I had never questioned what they taught me I just received and didn’t think much of It. I was a typical church boy, going to church listening to what the teachers In Sunday school had to say, waking up every morning at eight to get ready, try to live by hat was taught to me etc. Etc. It was never really hard Just do as you were told and keep your mouth shut so it can all be over quicker. Granted I never consciously thought this way but as a child you know you Just want to live In the moment. As you start to reach the age where life starts to show it’s struggles and now it’s not mommy and daddy making the dec isions as much for you, you begin to put forth the things you have learned over the course of you relatively short existence so far. For me that began at about 11 or 12 years old. I began to be a little preacher showing there kids who God was and why he was important just like my family had shown me and considering that I read the bible on my own I had a level of wisdom about the bible, life, history and in general Just overall that most kids didn’t possess at my age. In my seventh grade year when I was 12 my grandmother had become very weak. She wasn’t the once strong, fun, larger than life grandmother that I was used to having around. Although I knew so much I still wanted to preserve the innocence of a child and expected this to be like all the cartoons I had grown up watching; where nothing ever bad truly happened to the good guys and those around him. I visited my grandmother in the hospital on a regular basis and I began to see how real this situation had become in my life. My grandmother showed misery and sadness in her eyes whenever she had to be seen in her pitiful state, she was skinnier than she had ever been in her life, and was completely drained of the energy she once had. The visits continued for a few months and she had undergone two surgeries. I had now learned what cancer was and what this evil was doing to my grandmother. I was 13 now and one morning during school it hit me that my ornamented wasn’t going to make it I had flashbacks of some of the happiest memories I could think of with her. That same day when walking home I saw my sisters, moms, and dads car in the front yard and I thought nothing of it. As I walked into the house I noticed solemn, saddened faces. My father sat me down on my mother’s bed and looked me directly in my eyes and told me that my grandmother didn’t make it. It didn’t take long for the tears to stream down my face and then began wailing frantically as if one of my appendages had been ripped from my body. The news didn’t bode well and my grades slipped drastically. I was a vessel of grief wearing fake smiles and laughs Just to avoid anyone asking me what was wrong and the images of my grandmother would rush back to fill my mind. It was at this point where I came to question everything I was ever taught about this God my family, friends, and teachers were so fond of. , the product of my families teachings was now shattered left to rebuild myself how I saw fit. I had always known what the people around me wanted me to follow or what they wanted me to be and in return I blindly followed what they said. Predestined by birth to fulfill what they anted me to do. I wondered, was everything they told me Just crap? Is there really a God who sent his son to die for me so the inhabitants on this earth could be saved? Do I really want t o do what I’m doing now? If there is such a God why would he take away my source of love? All these questions and more filled my head and now I would search what I would truly follow and what I would do with myself. I started to do my research on religion and other belief systems. I researched many western eastern belief systems, their history, stories, purposes, etc. Etc. Hopefully ending something that would explain why my grandmother died, what happened to her and why did it have to happen to me now. Nothing was helping if anything it made me angrier and resentful toward these principles god’s or god these people impossible to actually fulfill as a human being. My impatience grew and months and months of studying brought no results. My grandma died and there was no positive showing itself from it. After a while it Just seemed as if there was no hope, that crap like this Just happens for no reason and no benefit comes from living life with the fear of this God. Religion throughout history only seemed to result in the demise of man and was a tool of destruction used by those in power. After a few more weeks passed by I recalled the many times I would see my grandmother writing notes in her bible and notebooks, watching preaching’s on T. V. And always seeming to enjoy her time this way. To me it seemed strange that it brought so much Joy to my Grandmother to do these things I wondered if it was because she never found out she was being lied to or that she had seen something I had failed to find. I continued my studies but this time on Christianity. I had taken the time to study it through the historical aspect and the perspectives of many and had concluded that it was a broken philosophy but now I would try a different approach. I took my grandmother’s bilingual bible and began to read it and study it this time and use her example of what she did with it. During this time my identity began to take form and the pieces were reassembling to make something new. I learned from the stories and teachings of this book combined with the historical knowledge I had of this bible, I could see how a lot of it made sense. It still didn’t get e exactly what I needed but it was a start. I still wondered, why a God who did such wonderful things would allow for me to lose someone so essential in my life. I continued onward and started catching onto a very important theme, the relief from suffering. Soon combined with other themes I had learned in the bible it finally hit me. I was a selfish Jerk who failed to realize what was going on cause I was too busy worrying for myself. This God truly loved my grandmother more than I ever did. She had been suffering for so long with so much pain and I still wanted her to be around. I had never Hough that she had gone to heaven to rest and to leave the pain of humanity behind. I found how religion was a manmade tool and that my grandmother had never followed a religion but she followed a God willing to die for her on the cross. Man and God can never mix and the guy who can tell me what’s going on in the world 2000 + years before my existence is the guy I should be following. I had come to grips with why my grandma died when she did. I was old enough to make my own decisions and wise enough to execute to decisions. With all the knowledge I had learned I finally could have a better understanding of those around me and What God wants me to do with those around me. Although my grandma died her love for me did not and it would guide me and show me how to share the love she demonstrated to me with other people. God never left me, he had his own way to In the end I had made my own identity and now could fulfill my own unique purpose in the world the only thing left was for me to decide to do it. I have chosen to do so and my something unique I was born to do is now coming to fruition. The struggles that come in life always serve a purpose no matter how painful. The choice is yours to allow it to hinder or you or push you forward. How to cite Personal Story, Papers

The impact of digital TV Essay Example

The impact of digital TV Paper Fifty years ago, TV was the new thing that would enhance our lives. Even up to this day, we still captivate ourselves to this evolving culture which has had such an impact to us. Just imagine if one of the worlds greatest events would not have been shown in TV (imagine people across America not watching the twin towers fall-what impact would it have on other people? ). But these recent times, the advent of Digital Television is another step towards the progression of television itself. It opens a whole window of possibilities- more channels, more choices, better interactivity. Even the television companies itself will be given a new challenge by introducing this new technology to its current and future customers. It is up to them however to find the gap in the market to gain full advantage of Digital TV. When there is progression, so will be regression. Digital TV will not just catch on and be the next best thing instantly. There will be some people who will oppose to the idea and the companies will try and fight over viewing rights of channels. A recent Ofcom report said more than 60% of UK households now receive digital TV. We will write a custom essay sample on The impact of digital TV specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The impact of digital TV specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The impact of digital TV specifically for you FOR ONLY $16.38 $13.9/page Hire Writer With a digital switchover planned to take place from 2008-2012, should the government say yay or nay? Let us imagine ourselves when the digital switchover has taken place. What are the advantages and disadvantages of each? First off, let us discuss the advantages of digital TV. It has a great appeal to the majority of people. Even though the cost of gaining access to one is still expensive experts say that the price of present digital subscriptions and hardware will drop dramatically after a few years. However, the cheapest free view set-top-box presently is as low as i 25. 00. Another advantage is that digital TV could allow the audience to pause record their programmes without the use of tapes. It is also said to be quicker and simpler process than the old VCR. In line with digital TV, the actual television set is changing. There are now ones that are called HDTV (high definition TV). This technology coupled with digital TV provides us with high quality video and sound that is dramatically noticeable. In more simple terms, pictures and sound will have more consistency and less interference. Digital TV has also embraced the convergence of interactivity. Extra information and interactive features now accompany most programmes. Compared to analogue TVs teletext, digital TVs interactivity takes it to a new level. It is more user-friendly and makes the viewer more involved. There is even an electronic programme guide which gives you far more information about programmes content. This hands-on approach is what makes digital TV unique. Of course, these advantages over the audiences equate to the benefits that companies and the government get. At the moment, there are 3 main ways to go digital: Satellite (SKY, Canal +, RAI, etc. ), Cable (NTL and Telewest) and Freeview. At the moment, Satellite access is ahead in terms of market share with 7. 1 million subscribers (Sky subscribers), followed by 3. 9 million homes supplied by freeview and 2. 5 million subscribers get their digital TV through cable. These statistics suggest that competition is fierce at the moment. It said up to 1. 5 million boxes had been sold in the lead-up to Christmas, with 190,000 sold in each of the two weeks before the holidays. There might be fierce competition, but this is deemed to be a healthy competition. There will be a time when existing sales are starting to tail off. The introduction of the switch off will be a seizing opportunity for them to increase their sales. These opportunities are enhanced services-which adds value to a subscription (or in the case of freeviews, a sharp increase in set-top boxes and HDTVs-which is already happening). Recently, Sky has recently offered a new free satellite service called Sky FreeSat. It allows access to 140 non-subscription channels for a one-off fee. Even the likes of BBC and ITV are to launch a free-to-view satellite TV service to cater for viewers unable to receive Freeview digital coverage-and to rival the monopoly that Sky has. Also, in line with the HDTV technology, the BBC aims to produce 100% HD programmes by 2010. The government will also have some advantages over the switch off. When all the analogue signals have been switched off, those signals could be sold to telephone, communications or aerospace companies to make use of the cleaned up space. The countrys image is also on the line. It essentially propels the country into the digital age in order to gain a more competitive advantage. Furthermore, there are more opportunities for a better efficiency of the operation of government services reducing costs and keeping down taxes. I have used the word majority because there are people who are not in full favour of digital TV. There are also drawbacks for the companies and the government. Digital is an all or nothing technology. The pictures are either crystal clear or absent. In heavy rain or snow an analogue signal might give a grainy but watchable picture. Digital signals are more robust and will tolerate a high level of interference but, when conditions become too bad, both the picture and the sound will vanish. In addition, because all the work is done by an internal computer, it sometimes makes mistakes and the picture can disappear in a maze of coloured squares or simply freeze on the screen. However, this trade off between pictures which might always be grainy and crystal-clear pictures which occasionally disappear will be preferable to most people. Digital provides just one channel from the set top box at a time (the same as existing satellite TV receivers). You cant watch one digital channel and record another unless you: 1. Have more than one set top box 2. Keep your existing analogue satellite receiver 3. Continue to use analogue terrestrial TV (as long as the transmissions last about 5 10 years is anticipated) In a survey, when asked to identify the disadvantages of digital television, a third (32%) state that it is too expensive, 9% that you have to pay for a subscription, and 8% that there are too many channels and choice. Also, the 40% who do not have digital television yet will discover that the present cost of service is not attainable in their opinion. Of course, without the funding that the BBC get from the TV license lowered, they would obviously look to increase the cost threefold. The increase in the number of channels isnt without disadvantages. For viewers, the absence of original programming can lead to a feeling of nothing being on across hundreds of channels. Event programmes are also under threat; virtually gone are the days when 30 million people tuned into the same programme. For channel owners selling advertising time is increasingly difficult. Niche broadcasters may be advantageous in terms of reaching a specific target audience but many have official audience shares of 0%. There was even a study made by Dr Jeremy Klein claiming that Millions of people are not using digital TV because they find it too confusing. He says that Elderly and short-sighted people find it laborious and demanding changing channels. It is said that two million people are affected by this problem. As a result, the elderly and people with low-income will be put off with this news. They feel that it will be better to stick with the old and what they are used to. Companies are also having trouble with the changes.